Sanctuary Day Spas
Day Spa drives conversion with a mobile site
Sanctuary International Day Spas has seven locations in Ontario. The company uses its sanctuarydayspas.com site to connect with individuals who want to book appointments.
Going Mobile for Day Spa Goers
Alan Skok, owner and founder of Sanctuary, led the launch of the mobile site in December 2011. Skok recognizes that mobile devices and spas go hand-in-hand. Using Google Analytics, Zyfer determined that 30% of Sanctuary’s visitors were using a mobile device. Skok realized that with a mobile friendly site, he could increase conversion by increasing convenience to book appointments.
- drive lead generation and conversions
- be accessable when spa goers decide to book an appointment
- Sustain consisten experience from web to mobile sites
- built an optimized mobile site with prioritized content and tools
- automatic redirect from web to mobile for mobile devices
- integrated location-specific services
Keep it Quick
The mobile site prioritizes the delivery of mobile-appropriate content and tools that are most likely to drive fast conversions, including information about Sanctuary locations, easy service-menu access, and strong contact calls to action.
The team designed for small screen navigation. Using an app-style navigation with vertical scrolling so customers can quickly view spa services and book appointments.
Make it easy to convert
The mobile site is about driving conversions. Users can contact us quickly with click-to-call button and appointment bookings. The site’s services menu is another high-priority mobile feature.
Make it Local
The site loads locally relevant content for mobile users, including the location and operating hours of the nearest Sanctuary Spa.
Use Mobile Site Redirects
Giving users ultimate control is important to the team, so they employed a “switch to desktop view” code to allow users to manually request the desktop version after visiting the mobile site.
Listen, Learn and Iterate
The mobile development team continues to test, refine and build out the site. Zyfer is focused on continually adding new features and functionality to improve the customer experience.