Day Spa drives conversion with a mobile site

Overview

Sanctuary International Day Spas has seven locations in Ontario. The company uses its sanctuarydayspas.com site to connect with individuals who want to book appointments.

Going Mobile for Day Spa Goers

Alan Skok, owner and founder of Sanctuary, led the launch of the mobile site in December 2011. Skok recognizes that mobile devices and spas go hand-in-hand. Using Google Analytics, Zyfer determined that 30% of Sanctuary’s visitors were using a mobile device. Skok realized that with a mobile friendly site, he could increase conversion by increasing convenience to book appointments.

Keep it Quick

The mobile site prioritizes the delivery of mobile-appropriate content and tools that are most likely to drive fast conversions, including information about Sanctuary locations, easy service-menu access, and strong contact calls to action.

Simplify Navigation

The team designed for small screen navigation.  Using an app-style navigation with vertical scrolling so customers can quickly view spa services and book appointments.

Make it easy to convert

The mobile site is about driving conversions. Users can contact us quickly with click-to-call button and appointment bookings. The site’s services menu is another high-priority mobile feature.

Make it Local

The site loads locally relevant content for mobile users, including the location and operating hours of the nearest Sanctuary Spa.

Use Mobile Site Redirects

Giving users ultimate control is important to the team, so they employed a “switch to desktop view” code to allow users to manually request the desktop version after visiting the mobile site.

Listen, Learn and Iterate

The mobile development team continues to test, refine and build out the site. Zyfer is focused on continually adding new features and functionality to improve the customer experience.